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Research papers

The effects of trade development on marketing in the Nineties

The following paper shows the prospective effects on marketing of the developments retail will experience in the nineties. It concentrates on an analysis of the situation in Europe. The starting point is the manufacturers' marketing concept in...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Gunter Redwitz
Company: GfK
June 15, 1992
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Citation

Redwitz, G. (1992a, June 15). The effects of trade development on marketing in the Nineties. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-effects-of-trade-development-on-marketing-in-the-nineties